Campaign Migration
What’s New
We’ve added campaign migration documentation to help clients seamlessly transition from their current ad platforms to Topsort. This includes two complementary migration approaches:
- Campaign Migration: Transfer campaign structures, settings, and configurations through automated CSV-based processing
- Historical Data Migration: Import performance metrics to accelerate machine learning models and reduce cold start periods
Campaign Migration Process
The documentation covers the complete migration lifecycle:
Data Assessment and Planning: Evaluate existing campaigns and develop migration strategy Export and Preparation: Standardized CSV format requirements and data mapping Sample Testing: Validate migration process with small campaign batches Full Migration: Automated script-based processing with proper tracking Verification: Quality assurance and go-live procedures
Required Campaign Data
Essential fields include vendor IDs, campaign names, targeting settings, budget configurations, and product identifiers—all processed through our automated migration scripts.
Historical Data Migration
For clients looking to minimize performance disruption:
Performance Metrics Import: Campaign performance, product-level data, and user behavior events Model Training Acceleration: Use historical data to train machine learning algorithms before go-live Continuous Optimization: Combine historical patterns with real-time data for optimal performance
Success Metrics
- Reduced Cold Start: Learning time decreased from 4 weeks to 1-2 weeks
- Performance Continuity: Maintain campaign effectiveness within 10-15% of historical levels
- Model Accuracy: 20-30% improvement in prediction accuracy compared to cold start scenarios
Risk Mitigation
The documentation includes comprehensive contingency planning:
- Rollback Procedures: Quick reversal capabilities with automated campaign removal
- Backup Strategies: Original data preservation throughout the process
- Phased Approach: Manageable batch processing for large migrations
Getting Started
Clients interested in campaign migration can:
- Review the documentation to understand requirements and process
- Contact their account manager to discuss migration scope and timeline
- Assess current data availability and export capabilities
- Plan migration phases based on business priorities and technical requirements
Questions?
Contact your account manager to discuss how campaign migration can ensure a smooth transition to Topsort while maintaining advertiser satisfaction and campaign performance.