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changelog

Better reporting

October 7, 2024

Auctions won

A new “Auctions Won” metric is now available on the Banner Ads Campaign Detail page in both the Vendor Dashboard and the Admin Dashboard. This metric tracks the number of times a campaign was selected as a winner in an auction call, providing additional insight into the ad funnel.

Key benefits

  • Analysis: Offers a new data point to analyze why certain products or creatives are winning auctions but not being seen.
  • Optimization: Helps identify areas where adjustments are needed to ensure that ads are not just winning but also being rendered and viewed by users.

New metrics for vendors

New metrics have been added to the Vendors app, providing enhanced visibility into campaign performance and key performance indicators (KPIs). This includes detailed breakdowns and new metrics such as Auctions Won, Budget Consumed, and Items Sold.

Key Benefits

  • Detailed Analysis: Offers more granular breakdowns of metrics, including hourly data when viewing timeframes of 7 days or less, helping vendors spot daily performance peaks.
  • Enhanced Visibility: Allows vendors to track key metrics, improving campaign monitoring and decision-making.

New Metrics Available

  • Auctions Won by Banner Campaign: Available in the Banners Campaign detail view, helping distinguish between auctions won and actual impressions.
  • Budget Consumed + % of Daily Budget Consumed: Shows how much of the campaign’s budget has been spent and the percentage of daily budget consumption, available in campaign views and tables.
  • Number + Value of Items Sold: Displays the direct and indirect sales attributed to the campaign in Sponsored Listing details.
  • ACOS alongside ROAS: Hover over ROAS to view the ACOS (Advertising Cost of Sale), with updates included in data exports.

Halo attribution

The Halo Attribution feature has been introduced to provide a more comprehensive view of the Return on Ad Spend (ROAS). This feature extends attribution beyond direct product sales, considering indirect sales from the same vendor.

Key Benefits

  • More Realistic ROAS: Provides a more accurate calculation of the campaign’s value by attributing sales to a vendor’s ads, even when the purchased item is not the directly advertised product.
  • Improved Comparability: Aligns ROAS reporting with industry standards, offering a clearer view of Topsort’s value relative to other ad platforms.