New Budget Options for Banner Ads

New Budget Options for Banner Ads

To provide advertisers with more flexibility and control over their banner ads campaign budgets. By introducing weekly, monthly, and total budget options, advertisers can better align their spending strategies with their business goals and cash flow.

Key Benefits

1. Increased Flexibility: Advertisers can now choose between daily, weekly, monthly, or total budgets to match their financial planning.
2. Simplified Budget Management: Reduces the need for manual budget recalculations or adjustments.
3. Broader Appeal: Supports a wider range of campaign types, from short-term promotions to long-term brand awareness initiatives.

How It Works

• New Budget Options: Advertisers can now select their preferred budget type—daily, weekly, monthly, or total—when setting up a banner campaign in the form.
• Budget Consumption Logic:
  • Total Budget: The total budget is consumed without any time constraints, offering maximum flexibility for campaigns without specific time-related spending limits.
  • Weekly and Monthly Budgets: These budgets are divided into daily spending limits to ensure consistent pacing.
• Consistent Reporting: Analytics and reporting align with the selected budget type to ensure transparency and ease of use.
• Compatibility: These budget options are available for all advertisers and can be enabled across marketplaces.

Considerations

1. Default Setting: The default budget type remains “Daily” for ease of use, but users can manually switch to weekly, monthly, or total.
2. Campaign Strategy: Advertisers should align their budget choice with the campaign duration and objectives for optimal results.