Audience Targeting for Sponsored Listings
Audience targeting is now available for sponsored listings campaigns, expanding beyond the previous automatic targeting approach. You can now select up to three audience segments per campaign and choose between filtering and boosting strategies to optimize campaign performance.
This feature brings the advanced targeting capabilities previously exclusive to banner and video campaigns to sponsored listings, enabling more precise audience reach and improved campaign efficiency across all ad formats.
Targeting Strategies
Choose between two distinct approaches for audience targeting:
Filtering Logic: Restrict your sponsored listings to appear only to users within your selected audience segments. This approach ensures precise targeting but may limit overall reach to users who don’t match your segment criteria.
Boosting Logic: Increase bid competitiveness for users within target segments while still allowing ads to serve to broader audiences. Set multipliers between 1.0x and 5.0x to boost bids for high-value segments without excluding other potential customers.
Segment Selection
Select up to three audience segments per campaign using OR logic. When multiple segments are chosen, users matching any of the selected segments will be included in your targeting. This flexibility allows you to combine complementary audience characteristics for broader yet precise targeting.
Campaign Integration
Audience targeting integrates seamlessly with existing sponsored listings features including frequency capping, budget management, and performance tracking. The targeting configuration appears in your campaign details with full editing capabilities, allowing you to adjust segments and strategies without campaign interruption.
The feature maintains backward compatibility with automatic targeting. Existing campaigns continue operating with automatic placement logic while new campaigns can leverage audience targeting for enhanced precision and control.