Welcome to Topsort
This guide provides information on Topsort’s suite of products designed to enhance the growth of your retail media networks. You can choose the module and integration path that best suits your needs. For more details on Topsort’s offerings, please refer to the Topsort knowledge base.
Consider this your essential resource for launching, scaling, and optimizing your retail media business. Whether you are new to advertising, upgrading existing systems, or aiming to improve results with AI-powered tools, you will find the necessary technical information here to connect with Topsort’s infrastructure.
What is Topsort Retail Media Infrastructure?
Topsort enables the creation of a unique advertising ecosystem through four core components:
- Ad Platform: A comprehensive, ready-to-use solution for launching, growing, and optimizing your advertising business. It includes tools for managing campaigns, viewing reports, tracking results, and integrating ad display.
- Ad Server: Offers powerful APIs for customizing ads and integrating with existing systems and software. This ensures a smooth experience for sellers while allowing control over ad relevance, audience targeting, and performance optimization.
- Ad Intelligence: Provides smart tools and individual components to enhance your ad system, including solutions for forecasting, retrieval, and attribution to address challenges common to large online platforms.
- Toppie: Topsort’s DSP for advertising agencies and brands, enabling campaign management across multiple online retailers from a centralized platform with real-time data and AI-powered optimization.
Choosing the Right Path:
- For those new to retail media, start with the Ad Platform’s low-code tools.
- For building custom logic, explore the Ad Server APIs.
- For programmatic scaling, utilize Toppie for demand-side expansion.
- For migrating systems, review fallback strategies and A/B testing guidelines.
Topsort offers state-of-the-art, privacy-focused technology to help retailers build and expand their ad businesses. To accommodate various technical skills and preferences, two main integration methods are available:
- Low-Code Integration: Offers a simpler, more direct setup.
- Full API-First Integration: Provides maximum flexibility and customization.
Regardless of the chosen integration path, Topsort equips you with the tools to monetize through an omnichannel ad system. Each integration component is designed to assist in managing, understanding, and improving your advertising strategies.
For detailed guides, step-by-step instructions, and personalized support, please contact our technical support team via the support portal [link].
We are committed to ensuring a smooth integration process and helping you maximize the potential of your inventory.