Skai Integration - Multi-Retailer Campaigns

Toppie New

We’ve launched Skai Integration for Toppie, enabling brands and angencies to create and manage sponsored listings campaigns across multiple retailers simultaneously through Skai’s omnichannel advertising platform. This integration brings automated budget distribution, global product level performance tracking, and centralized campaign management to the Topsort Network.

Partnership Expansion

This integration enables Skai’s brands and agencies to reach LATAM markets through Topsort’s growing network of B2C retailers, with plans to expand globally as the Topsort Network strengthens.

Key Benefits

Multi-Retailer Campaign Management

Create “parent” campaigns that automatically generate “child” campaigns across selected retailers with unified budget and performance tracking

Automated Budget Distribution

Smart budget allocation across retailers with dynamic adjustments based on performance and ad spend patterns

Global Catalog Mapping

Automatic mapping of advertiser products to retailer catalogs ensures campaigns only target relevant inventory

API-First Integration

Complete campaign management and reporting available via APIs for seamless integration with Skai’s platform

How Multi-Retailer Campaigns Work

Parent-Child Campaign Structure

When creating a campaign through Skai, the system creates a hierarchical structure:

• Parent Campaign: Defines overall strategy including products, bidding strategy, duration, and total daily budget
• Child Campaigns: Individual campaigns created for each retailer with retailer-specific product mappings and budget allocations

Automatic Budget Distribution

The system intelligently distributes daily budgets among child campaigns and adjusts allocation every few hours based on:

• Ad spend performance
• Retailer-specific conversion rates
• Available inventory and competition

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Getting Started: Connecting Skai and Toppie

To enable the integration, brands and agencies must obtain a Toppie API Key to connect their Skai account to the Topsort Network. The onboarding process is managed jointly by Skai and Topsort.

1. Contact Skai Reach out to your Skai representative to express interest in the Topsort multi-retailer integration.

2. Account Creation by Topsort Skai will notify the Topsort team, who will then create a dedicated account for your brand on the Toppie platform.

3. Generate Your API Key Once your account is ready, we will provide you with access to generate a Toppie API Key. You can find instructions on how to do this in our API Keys guide.

4. Activate the Integration Provide the newly generated API key to Skai. They will use it to complete the setup, linking your accounts and enabling multi-retailer campaign management.

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Campaign Management Features

1. Campaign Creation

   • Select up to multiple products from your catalog
   • Set bidding strategy and daily budget
   • Define campaign name and duration

2. Retailer Selection & Validation

   • System validates product availability across the Topsort Network
   • Retailers where products are not available or not eligible are excluded from campaign activation

3. Automated Launch & Distribution

   • Parent campaign creates child campaigns for each valid retailer
   • Budget automatically distributed based on retailer potential
   • Real-time budget adjustments based on performance data

4. Performance Monitoring

   • Track parent campaign metrics across all retailers
   • Drill down into each product metrics such as impressions, clicks, attributed sales, CPC, ROAS, among others
   • Monitor budget utilization and adjustment patterns

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Advanced Campaign Controls

Parent Campaign Editing

• Budget Management: Increase budgets anytime; decrease with next-day effect if current spend exceeded
• Product Management: Add/remove products with automatic child campaign updates
• Duration Control: Extend end dates; modify start dates before campaign begins
• Pause/Resume: Pausing parent campaigns automatically pauses all child campaigns

Agency & Account Management

Automated Account Setup

Skai triggers automatic account creation including:

• Agency and brand account provisioning
• User account setup with appropriate permissions
• Account balance management and top-up capabilities
• Product catalog mapping to retailer inventories

Comprehensive Reporting

Enhanced reporting provides:

• Campaign-Level Metrics: Impressions, clicks, sales, ad spend, ROAS, CPC across all retailers in the campaign
• Budget Utilization: Track how budget is being spent, monitor product performance, and identify opportunities to add products or adjust strategy if objectives are not being met

API Integration Features

The Skai integration provides comprehensive API access for:

• Account Management: Balance inquiries, top-up capabilities, and charge tracking
• Campaign Operations: Create, edit, pause, and resume campaigns programmatically
• Product Catalog: Access advertiser product catalogs and retailer mappings
• Performance Data: Retrieve detailed metrics with retailer-level granularity
• Configuration Management: Access campaign settings, bids, and targeting parameters

Target Markets & Expansion

Initial Focus

• LATAM Markets: Primary focus on Latin American B2C and B2B retailers
• Retail Categories: Grocery stores, pharmacies, supermarkets, and delivery apps
• Product Types: Consumer goods and grocery products (restaurants excluded initially)

Future Expansion

• Global Reach: Expansion planned as Topsort Network grows internationally
• Travel Sector: Integration with travel agencies planned (Marriott is a key Skai advertiser)
• Enhanced Verticals: Additional retail categories as network expands

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The Skai integration is now live and available through Skai’s platform. Contact your Skai representative to begin creating multi-retailer campaigns and expanding your reach across the Topsort Network.