Audience Filtering & Enhanced Event Data
Segments as Filters
Topsort’s platform integrates with Customer Data Platforms (CDPs), enabling advertisers to precisely target banner ad campaigns using audience segments defined within their CDP. This feature allows for sophisticated audience filtering, ensuring that ads are displayed only to users who meet specific criteria established in the CDP.
To leverage this new functionality, retailers need to connect their CDP to Topsort and upload their desired audience segments. Detailed instructions on the CDP integration process and segment uploading can be found in the Topsort knowledge base athttps://docs.topsort.com/knowledge-base/targeting/cdp-integration. This guide provides step-by-step instructions and best practices for a seamless integration.
The behavior of the integrated audience segments, specifically whether they are used for boosting or filtering ad visibility, is configured at the marketplace level within Topsort. While filtering allows for highly targeted campaigns, Topsort strongly advises utilizing the boosting functionality. Boosting prioritizes showing ads to users within the selected audience segments, while still allowing broader exposure to other potentially relevant users. This approach is recommended to ensure that the advertising budget is fully utilized and that ads achieve optimal visibility among the target customer base and beyond, potentially reaching new, valuable customers.
Device Type and Channel Supported on Events
Topsort has enhanced its Events API by introducing new contextual parameters. This allows for the capture of more detailed information regarding user interactions across various touchpoints. By including parameters such as mobile and desktop device types, alongside onsite, offsite, and in-store channels, a comprehensive understanding of customer journeys is now possible. This enriched data empowers a unified attribution model, providing retailers with a holistic view of how different interaction points contribute to conversions. Consequently, Topsort can now offer omnichannel reporting capabilities through the Data Room, enabling a more thorough analysis of user behavior and the effectiveness of different channels. Retailers can leverage this granular data to gain deeper insights into where interactions occur and optimize their strategies for improved customer engagement and conversion rates across all platforms.
Find more details at https://api.docs.topsort.com/api-reference/events/report-events#body-impressions-device-type
Trial Ending
Topsort is implementing a new trial expiration mechanism specifically designed for sandbox accounts. Upon the creation of a new sandbox account, retailers will be granted a 14-day evaluation period to thoroughly explore the platform’s functionalities. During this trial, retailers can familiarize themselves with the interface, experiment with various features, and integrate with available tools. Once the 14-day trial concludes, the sandbox account will be automatically suspended. This suspension will entail the blocking of access to the account itself, rendering it unusable. Furthermore, any associated API keys generated during the trial period will be revoked, and critical features within the Topsort platform will become inaccessible.
To regain access to the platform and transition to a fully functional, paid subscription, retailers whose trial accounts have expired will need to directly contact Topsort via email or through the UI. Upon contact, the Topsort team will guide the retailer through the necessary steps to reactivate their account and establish a paid subscription. Transitioning to a paid account will restore full access to all APIs, enabling seamless integration with other systems, and unlocking all default features.