Enhanced Product Showcase
Feature multiple products in a single campaign, helping shoppers discover your full product range and increasing engagement.
changelog
Sponsored Brands V2
August 14, 2025
Ad Platform New
What’s New
- Multiple products per campaign: Include multiple products in a single sponsored brand campaign for better product discovery
- Video and enhanced creatives: Upload videos alongside traditional banner images for more engaging ad experiences
- Flexible pricing models: Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
- Enhanced destinations: Direct shoppers to product pages, vendor pages, or custom URLs
Key Benefits
Rich Creative Formats
Use videos or multiple images with customizable layouts to create compelling ad experiences that capture attention.
Template-Driven Efficiency
Leverage pre-built templates or create custom templates that ensure consistent campaign structure and requirements.
Comprehensive Campaign Control
Manage the complete campaign lifecycle from template creation through performance analytics in the admin dashboard.
Template and Campaign Management
Template Selection
Choose from predefined templates that define campaign structure:
- Creative options: Select templates with video support or multiple image layouts
- Pre-configured fields: Templates include predefined field names and descriptions for easy creative identification
- Slot integration: Link slots to one of the available templates for optimal performance
Campaign Analytics
Monitor campaign performance with comprehensive metrics:
- Number of active campaigns per vendor
- Ad spend tracking
- Impressions and clicks
- Promoted sales attribution
- Campaign-level performance insights
This update to Sponsored Brands is now available in your Ad Platform. Contact your account manager to learn how you can leverage this ad format to drive brand awareness and customer acquisition.