Overview

Ad Intelligence, also known as Toptimize, is a suite of modular AI-powered tools designed to enhance and optimize your existing advertising ecosystem. Toptimize provides specific components for forecasting, attribution, ranking, and more, which you can integrate directly into your own systems. This gives you precise control over your ad stack while leveraging Topsort’s advanced machine learning capabilities.

The components are designed to work together or as standalone solutions. They can be broadly understood in the following categories:

Optimizing Ad Selection and Ranking: Real-time tools for helping you select, enrich, and display the most effective ads for any opportunity.

Measurement and Planning: Components focused on providing deep insights into performance, attribution, and future opportunities.

Advance Platform Tools: Standalone capabilities to upgrade your platform’s core functions, such as implementing auto-bidding or A/B testing.

Brief overviews are given in the following sections, but for technical details on these components, please refer to the Integration Guide.