Optmizting Ad Selection and Ranking

The components in this section are designed to work in real-time to help your ad system select the most relevant candidates, enrich the auction with more options, and rank the final results to maximize your business goals.

Retrieval

Expands the pool of eligible ad candidates for any given auction. Instead of being limited to a narrow set of ads, the Retrieval API intelligently finds related and complementary products, boosting fill rates and increasing total ad revenue by creating more opportunities.

 

Quality Score Prediction

Predicts the performance (e.g., estimated CTR and CVR) of ads before they are shown. This allows your ad server to prioritize ads that are not only high-bid but also highly relevant, improving overall campaign performance and marketplace revenue.

Unified Ranking

Optimizes the final, blended order of both sponsored and organic items shown to a user. It moves beyond simple ranking by bid price and instead arranges items to maximize your primary business goal, whether that’s net profit, overall conversion rate, or another custom metric.