Advance Platform Tools

These components provide powerful, standalone capabilities to manage and improve your ad platform’s core functions, from automating bidding to safely running experiments.

Bidder in a Box (BiB)

A standalone auto-bidding engine you can integrate directly into your system. It allows you to transition from manual or fixed-price bidding to a dynamic auction model. It gives you complete control over the final ad decision while automating bid prices for advertisers to maximize their performance and budget efficiency.

Experimentation Framework

A controlled environment to safely test and measure the impact of changes to your ad system. This framework removes the risk of testing new strategies (like different ranking algorithms or retrieval methods) on your live traffic, allowing you to measure impact and innovate with confidence objectively.