Measurement and Planning

This suite of tools provides the insights needed to measure campaign effectiveness across channels, attribute conversions accurately, and make data-driven strategic decisions about your ad inventory.

Unified Attribution

Provides a complete, cross-platform view of how your advertising efforts lead to conversions. It solves the challenge of tracking user journeys across multiple channels (e.g., online, in-store, mobile) by accurately attributing sales to the correct ad touchpoints. This enables smarter ad spend and provides transparent, trustworthy reporting for your vendors.

Forecasting

Predicts future ad performance metrics like traffic, impressions, and revenue. It empowers your teams with data-driven projections to optimize ad inventory, set realistic campaign expectations for advertisers, and improve high-level financial planning.