Exclusive Banner Campaigns

Exclusive Banner campaigns let you reserve a specific ad slot, like search, category, or landing pages, for an ad. They guarantee that your ad will always appear in that slot during the campaign period, with no other ads competing.

How it Works

On campaign creation, define how much to charge daily. Topsort will deduct this from the advertiser’s balance each morning. If funds are low, the campaign is paused.

Also, three types of exclusive configurations are available:

• Full Exclusive: Always appears in the slot.
• Fill Rate: Show up a % of the time.
• Impressions per Day: Show until a daily limit is reached.

To use exclusive campaigns, no extra integration is required. All metrics, attribution models and pacing algorithms are available out of the box also for exclusive campaigns.