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Bidding Types

When creating a campaign on Topsort, advertisers or admins have the flexibility to choose between manual bidding and BIDLESS™ Strategies.

Manual Bid

With manual bidding, you can set a maximum amount you’re willing to pay for each auction. This option gives you full control and is recommended if you already have a good idea of what a good bid looks like for your campaign goals.

BIDLESS™ Strategies

We recommend that you let the system optimize the bid for you using our BIDLESS™ Strategies. With this option, you’ll be able to set the strategy and Topsort will optimize the bids to reach your goals. There are three BIDLESS™ options available:

  • Aggressive: Prioritizes spending and visibility. Useful if you want to drive awareness or launch a new product.
  • Moderate: Balances spend and ROAS. This is the default option and works well for most campaigns.
  • Conservative: Focuses on maximizing ROAS, aiming to get the highest return even if it means spending less overall.

In the backstage, each strategy is mapped to a configurable Target ROAS. For example:

  • Aggressive: target ROAS of 5x.
  • Moderate: target ROAS of 10x.
  • Conservative: target ROAS of 15x.

You can set the strategy on campaign creation and change it later if needed. For example, if you set up a campaign to be conservative and, even if it’s delivering the desired ROAS, it’s not spending enough, you can change it to moderate or even aggressive.

Note: A campaign created with manual bids can be changed to use the BIDLESS™ Strategies after creation, but not the other way around.

Exclusive Bidding

Exclusive bidding replaces the auction with a fixed daily price, allowing advertisers to reserve ad slots for exclusive listings and banners. The charge is deducted from the advertiser’s balance at the beginning of each day.

For Exclusive Listings, an advertiser pays a fixed daily cost to reserve a product listing slot, ensuring it is always shown. Banners offer more flexible configurations for their reserved slots:

  • Full Exclusive: The banner appears 100% of the time for a fixed daily price.
  • Fill Rate: The banner appears for a specific percentage of the time for a fixed daily price.
  • Impressions per Day: The banner receives a guaranteed number of impressions for a fixed daily price.

For all exclusive campaigns, if the advertiser’s balance is insufficient to cover the daily cost, the campaign is automatically paused.