Budget Types

Topsort offers multiple budget options to give advertisers more control over how they manage spend.

Daily Budget

This is the default option. The campaign will aim to spend the defined amount each day.

Weekly Budget

You set a total amount to be spent over a 7-day period. Internally, Topsort converts this into an equivalent daily budget amount.

Monthly Budget

Similar to weekly, but spread over a 30-day period. Internally, Topsort converts this into an equivalent daily budget amount.

Total Budget

The campaign spends the total amount without daily limits or pacing. There’s no time-based restriction, the system spends based on performance and availability.

Check the Budget Carryover documentation for details on how and when the remainder budget for a given day is carried over to the next day.