Charge Types

When creating a campaign in Topsort, you can choose how you want the advertiser to be charged. The available charge types are:

CPM (Cost per Mille)

CPM means the advertiser pays per 1,000 impressions. It’s a good choice for banner and video ads where awareness matters the most.

CPC (Cost per Click)

With CPC, the advertiser pays only when someone clicks on the ad. It gives the advertiser control over the spend and is often used for campaigns focused on engagement.

CPA (Cost per Action)

CPA focuses on actual conversions. The advertiser is charged only when a user clicks the sponsored ad and then completes a purchase. This type is ideal for performance campaigns. Topsort calculates CPA by dividing the total campaign spend by the number of conversions attributed to it.