Frequency Cap

Frequency Cap allows advertisers to control how many times a single user sees the same ad. It creates a less annoying experience for users by preventing them from seeing the same ad multiple times, which also helps ads perform better as they avoid overexposure. The feature also ensures that the budget is used more efficiently and helps distribute ad impressions more evenly across the audience.

How it Works

1. Campaign Setup

On campaign creation, enable “Frequency Cap” and set how many times a user can see the ad within a specific time (per day or per week). The system tracks views for each user, and when a user reaches the limit in that time period, the system stops showing them that ad until the time period ends.

2. Auction Process

This feature requires the client to send the user’s opaqueUserId in the ad requests. The following auction request can be used.

{
  "auctions": [
    {
      "type": "banners",
      "slots": 1,
      "slotId": "homepage_banner",
      "device": "mobile",
      "opaqueUserId":"0000488787_0681bb44-8553-41f3-a912-ca526afab323"
    }
  ]
}