Overview

Topsort offers transparent and targeted advertising with reliable metrics, powered by our advanced Ad-Purchase Attribution system, which accurately links purchases to customer interactions with ads.

Ad-Purchase Attribution System

This system links purchases to ad interactions, optimizing campaigns for advertisers, and creating a feedback loop for our Bidless algorithm. The link between ads and purchase is based on the user ID sent with the tracked event (click or purchase) and the purchase.

Flexible Attribution

Our APIs let marketplaces customize attribution models, defining attributing events (e.g., clicks, impressions) and the attribution window to meet specific awareness, engagement, or conversion goals.