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Autobidding

Topsort’s Autobidding algorithm automates the management of bids for ads, enabling marketplaces to optimize their operations for metrics such as ROAS. By allowing the marketplace to set a target ROAS and monitor vendor activity, this system effectively replaces the need for manual CPC or CPM definitions with automatic optimization.

Here’s how Autobidding works

  1. Performance Monitoring: Admins can monitor key performance metrics, including Return on Ad Spend (ROAS), Cost per Click (CPC), and Cost per Mille (CPM) trends.
  2. Target ROAS Adjustment: The system allows marketplaces to set and adjust their Target ROAS based on their business objectives. Changes to Target ROAS can be tracked over time to understand performance trends and inform decisions.
  3. Reserve Prices: The Autobidding Tab displays reserve prices for both sponsored listings and sponsored banners.

This shift to autobidding gives marketplaces total power and clear information. It helps them grow and improve their ad business by using smart technology instead of having to change bids by hand.