Overview

Offsite Ads

Topsort makes it easy for online retailers to run ads on major platforms like Google and Meta, paid for by the brands and sellers who use their marketplace. This helps retailers attract more shoppers and make more sales without spending their own marketing budget. For the sellers and brands, it’s a simple way to get their products seen by more people and increase sales, all managed from one place. Essentially, Topsort connects the retailer’s platform with big ad networks, so brands can easily fund campaigns that drive traffic back to the retailer’s site.

In-Store Ads

Topsort also brings digital advertising into physical retail stores. It allows retailers to show ads on in-store screens, using their auction system to decide which ad to display. The technology can get pretty smart, using cameras to understand who is watching the screen and tailoring the ads accordingly. It can even connect the dots between an ad a shopper saw online and a product they later bought in the store. The system is built with privacy in mind, focusing on anonymous crowd data rather than identifying individual shoppers.