Campaign Creation and Ad Delivery
Topsort provides advertisers and retailers with a flexible and user-friendly UI for campaign creation and management. Once the catalog is integrated, advertisers can launch and manage campaigns. The process includes allocating budget to advertisers’ ad accounts, selecting products to promote, configuring campaign settings, and defining targeting parameters. Advertisers can set up campaigns, define targeting parameters, allocate budgets, and monitor performance, all within a centralized self-service platform.
Alternatively, the API-first approach ensures seamless integration for retailers who prefer to automate advertisers’ onboarding and campaign management within their existing systems.
Advertisers can use their self-service dashboard to run ad campaigns in Google or Meta following these steps:
- Transfer money from the Topsort Wallet to Offsite Credits. This includes service fees.
- Create an Offsite Campaign a. Start campaign creation
b. Select Products
c. Add campaign configuration and targeting
d. Confirm and launch campaign
e. The campaign will start running and reporting metrics
- Retailers can see campaign level metrics on the admin dashboard or using the Data Room.
Once a campaign is live, publishers display the selected ads across various online platforms, such as Google Shopping, Search, Display, Instagram, and Facebook. Ads are then automatically optimized and strategically placed to reach relevant audiences, maximizing engagement and conversions.
When a user clicks on an ad, they are redirected to the retailer’s platform, ensuring a frictionless transition from ad engagement to purchase. This process enables offsite traffic acquisition, helping retailers drive sales while maintaining full control over ad spend and attribution.
