Overview

Toppie is Topsort’s ad exchange and demand-side platform that unifies retail media buying and selling across multiple retailers. It functions as both an ad exchange (facilitating real-time transactions between buyers and sellers) and an ad network (aggregating inventory from multiple retailers for streamlined access).

The Core Problem Toppie Solves

Retail media suffers from severe fragmentation. Agencies and brands struggle to manage campaigns across multiple mid-sized retailers, while these retailers can’t attract the brand spend that larger players like Amazon and Walmart command. This creates a “budget fragmentation” problem where smaller retailers struggle to monetize their inventory effectively, and brands miss opportunities to reach high-intent shoppers outside the major platforms.

Toppie’s Solution

• For Agencies and Brands: One platform to create, manage, and optimize campaigns across multiple retailers with unified reporting and budget allocation
• For Retailers and Marketplaces: Access to incremental brand budgets and demand without operational overhead or lengthy sales cycles

Key Differentiators

• Universal Product Catalog that maps SKUs across retailers
• Real-time budget optimization using Topsort’s BIDLESS™ technology
• Unified attribution and reporting across all participating retailers
• Integration options ranging from plug-and-play (for existing Ad Platform clients) to custom API implementations