Retailers and Marketplaces

Most retailers struggle to attract brand advertising budgets due to:

• Limited sales resources for court agencies and major brands
• Inability to compete with larger platforms on an audience scale
• Complex onboarding processes that deter advertiser adoption

Toppie solves this by

• Bringing Pre-Qualified Demand: Access to agencies and brands already spending through the Toppie network
• Zero Sales Overhead: No need to prospect, pitch, or manage individual advertiser relationships
• Quick Integration: Multiple integration options from plug-and-play to custom API implementations
• Maintained Control: Retailers retain complete control over pricing, inventory allocation, and brand safety

For Existing Ad Platform Clients:

• Plug-and-Play: Toppie demand automatically flows to unfilled inventory
• Configuration: Set minimum floor prices, category restrictions, and brand safety filters
• Reporting: View Toppie performance

Revenue and Performance

Incremental Revenue Streams:

• Unfilled Inventory Monetization: Generate revenue from previously unsold ad placements
• Premium Brand Access: Reach to global brands and agencies typically inaccessible to mid-sized retailers
• Regional Budget Access: Tap into regional agency budgets that wouldn’t normally flow to individual retailers

Performance Optimization:

• Automated Floor Pricing: AI-powered price floors that maximize revenue without reducing fill rates
• Inventory Optimization: Automatic allocation between direct advertiser campaigns and Toppie demand
• Real-Time Reporting: Monitor performance and adjust settings in real-time