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Sponsored Brands combines text, images, and displayed products to build brand awareness and help shoppers discover your product range. Choose a pre-built template or build a custom template.
Sponsored brands example

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Key Features

  • Multiple products per campaign: Include products in a single sponsored brand campaign for better product discovery
  • Video and enhanced creatives: Upload videos (MP4) and images (JPEG, PNG, WEBP, GIF) up to 5MB per asset for more engaging ad experiences
  • Flexible templates: Choose a pre-built Product Collection, Product Highlight, or Store Spotlight template, or build a custom template with combinations of text fields, image fields, and displayed products.
  • Bulk campaign creation: Create multiple campaigns from a spreadsheet instead of setting up each one individually.
  • Flexible pricing models: Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
  • Enhanced destinations: Direct shoppers to product pages, vendor pages, or custom URLs
  • Comprehensive analytics: Monitor campaign performance with detailed metrics and promoted sales attribution

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Brand Awareness Campaigns

  • Objective: Increase brand visibility and recognition
  • Recommended Products: 2-5 products representing your brand range
  • Creative Focus: Strong brand logo, compelling headlines, high-quality visuals
  • Targeting: Broad audience segments with brand affinity
  • Bidding: CPM for maximum impression reach

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Product Discovery Campaigns

  • Objective: Help customers discover specific products or product categories
  • Recommended Products: 3-5 related products from the same category
  • Creative Focus: Product-focused imagery, clear product benefits
  • Targeting: Category-specific keywords and interested audiences
  • Bidding: CPC to drive product page visits and conversions

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Video-Enhanced Campaigns

  • Objective: Engage customers with dynamic video content
  • Recommended Products: 1-3 products to maintain focus on video content
  • Creative Focus: High-quality video (under 5MB) showcasing products in use
  • Targeting: Video-engaged audiences and mobile users
  • Bidding: CPM for video view optimization

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How It Works

1

Choose a Pre-built or Custom Template.

2

Configure Creative Assets

3

Select Products to Promote

4

Set Bidding Strategy

5

Configure Campaign Settings

6

Launch and Monitor

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Campaign Management Features

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Campaign Analytics

Monitor campaign performance with comprehensive metrics:
  • Impressions and clicks by campaign
  • Promoted sales attribution with multi-product tracking
  • Campaign-level performance insights and ROI analysis
Sponsored brands campaign analytics example

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Getting Started

To begin using Sponsored Brands:
  1. Access the Admin Dashboard: Navigate to the Sponsored Brands section under Ads Format
  2. Choose a Template: Use a pre-built template or build a custom template with the text fields, image fields, and displayed products you need.
  3. Create Campaigns: Follow the individual campaign creation flow or use Bulk Create to create multiple campaigns from a spreadsheet.
  4. Monitor Performance: Use the enhanced analytics dashboard to track campaign success
For detailed guidance on specific features: