Each ad format in Topsort has a dedicated configuration page in the Admin
Dashboard where marketplace operators can view campaigns, set charge types,
and control self-service vendor access — all without needing to contact an
account manager.
Overview
Ad Format pages are available under Ad Formats in the Admin Dashboard
sidebar. Each page shows every campaign running for that ad format and
provides controls for charge type and self-service access.
Campaign Visibility
View all campaigns for a given ad format in one place — active, paused, and
completed.
Charge Type Control
Choose how advertisers are charged: CPC, CPM, or CPA depending on the ad
format.
Self-Service Access
Control whether vendors can create campaigns for an ad format on their own,
or restrict access at the marketplace or vendor level.
No Account Manager Required
Make configuration changes instantly, directly from the dashboard.
Ad Format Pages
Sponsored Listings
Sponsored Listings promote individual products within search results and
category pages. The configuration page supports the widest range of charge
types.
| Setting | Options |
|---|---|
| Charge type | CPC, CPM, or CPA |
| Self-service access | Enabled by default for all vendors |
Banners
Banner ads are display creatives placed in dedicated slots across the
marketplace. Marketplace operators can restrict which vendors are allowed to
create banner campaigns through self-service.
| Setting | Options |
|---|---|
| Charge type | CPC or CPM |
| Self-service access | Restrict for the entire marketplace or by individual vendor |
Brands
Sponsored Brands campaigns feature brand-level creatives with multiple
products. Self-service access can be restricted at the marketplace or vendor
level.
| Setting | Options |
|---|---|
| Charge type | CPC or CPM |
| Self-service access | Restrict for the entire marketplace or by individual vendor |
Videos
Video ads allow vendors to run video creatives in designated placements.
Access controls work the same as Banners and Brands.
| Setting | Options |
|---|---|
| Charge type | CPC or CPM |
| Self-service access | Restrict for the entire marketplace or by individual vendor |
How to Configure an Ad Format
Navigate to the Ad Format page
In the Admin Dashboard sidebar, go to Ad Formats and select the format
you want to configure (Sponsored Listings, Banners, Brands, or Videos).
View campaigns
The page displays all campaigns for that ad format. Use this to understand
current campaign activity before making changes.
Change the charge type
Select the charge type that fits your monetization strategy. Available
options depend on the ad format.
Charge Type Reference
| Charge Type | Description |
|---|---|
| CPC (Cost Per Click) | Advertisers are charged each time a user clicks on the ad |
| CPM (Cost Per Mille) | Advertisers are charged per 1,000 impressions |
| CPA (Cost Per Action) | Advertisers are charged when a conversion is attributed (Sponsored Listings only) |
Self-Service Access Reference
| Ad Format | Default | Restriction Options |
|---|---|---|
| Sponsored Listings | Enabled for all vendors | Not restrictable |
| Banners | Configurable | Entire marketplace or by vendor |
| Brands | Configurable | Entire marketplace or by vendor |
| Videos | Configurable | Entire marketplace or by vendor |