This is an add-on, and additional costs may apply. To learn more or request
access, speak with your Topsort contact.
Custom Data Exports let you build your own reports and download them, choosing
the dataset, dimensions, measures, filters, and date range that fit your needs
— without relying on predefined datasets or custom implementations.
What you can include in a report
You build a report by combining the dimensions you want to break the data down
by with the metrics you want to measure. Some of the dimensions and metrics you
can work with include:
Dimensions — the attributes you group and filter by:
- Date and time
- Marketplace, vendor, and campaign
- Ad format
- Advertised product
- Page type, page ID, and page value
- Device
- Impressions and clicks
- Ad spend
- Attributed purchases and sales revenue
- Click-through rate (CTR) and conversion rate
- Cost per click (CPC)
- Return on ad spend (ROAS)
Exports are processed asynchronously: you request a report and download it as a
Parquet file once it is ready, which makes it practical to work with large
volumes of data. Parquet is a columnar format widely supported by analytics and
data tools.