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Knowledge Base

View Sponsored Brands Details

You can check how your sponsored brands campaign is performing in the campaign dashboard.

Campaign Overview

The sponsored brands campaign details page provides a comprehensive view of your campaign’s performance and settings. When a campaign is newly created, the dashboard shows the basic campaign information with minimal performance data until the campaign begins generating impressions and clicks.

Screenshot of sponsored brands campaign details page

Campaign Management Features

Campaign Status Control

  • Campaign Toggle: Use the green switch to quickly turn the entire campaign on or off
  • Budget Management: Click the pencil icon to adjust campaign budget settings
  • Campaign Information: View campaign name, template type, duration, and current status

Creative Assets Overview

View all campaign creative components:

  • Brand Logo: Display of uploaded brand logo
  • Campaign Headline: Current headline text
  • Additional Creatives: Videos or additional images used in the campaign
  • Template Type: Shows which template the campaign uses (Product Collection, Store Spotlight, or Video)

Product Management

  • Product Selection: View all products (1-5) included in the campaign
  • Product Status: Individual toggle switches to activate/deactivate specific products
  • Product Performance: Individual product metrics when data becomes available
  • Product Links: Destination URLs for each product in the campaign

Performance Metrics

Initial Campaign State

When a sponsored brands campaign is newly created, the dashboard displays:

  • Campaign basic information and settings
  • Creative asset preview
  • Product list with active/inactive status
  • Zero or minimal performance data until campaign gains traction

Performance Data Development

As the campaign progresses, the following metrics become available:

  • Impressions: Total number of times the sponsored brand ad was shown
  • Clicks: Number of clicks on the sponsored brand creative or products
  • CTR (Click-Through Rate): Percentage of impressions that resulted in clicks
  • Spend: Total campaign budget spent
  • CPM/CPC: Cost metrics based on bidding strategy
  • Conversions: Product purchases attributed to the campaign