knowledge base

Create a Sponsored Video Campaign

Importance of Video Ads

Video ads is a new ad format for enhancing the advertiser’s brand and product experience. To assist advertisers in creating engaging connections with customers, we’ve outlined a guide to starting with video assets for Sponsored Display.

Key Benefits

Demonstrates products in action
Enhances user engagement
Conveys brand messages effectively
Boosts visibility and brand awareness
Ensures feature parity

How Video Ads Work

Marketplaces can set up video ad slots with triggers like automatic, category, or keyword. The campaign creation process for video ads mirrors that of banner ads, requiring users to upload a video, choose a slot, set triggers, and configure campaign details such as budget, name, and duration. Videos uploaded by vendors require marketplace admin approval.

Videos must be between 6 to 30 seconds, with shorter than 20 seconds recommended, and support MP4 or MOV formats up to 200MB.

During an auction request, marketplaces should send the slot ID along with optional contextual details like category and keywords. The auction response will include the video URL.

Video Integration Options

Cloudflare Stream Player: Cloudflare offers a customizable web player for on-demand video playback that requires no additional engineering work.

<iframe
  src="https://customer-<CODE>.cloudflarestream.com/<VIDEO_UID>/iframe"
  style="border: none"
  height="720"
  width="1280"
  allow="accelerometer; gyroscope; autoplay; encrypted-media; picture-in-picture;"
  allowfullscreen="true"
></iframe>

Use your own player

Using Your Own Player: This solution is compatible with all video players that support HLS and DASH formats, ensuring broad compatibility across browsers, mobile systems, and streaming devices.

Platform-specific guides:

Reporting

Using banners.js, Topsort tracks video impressions and clicks within the marketplace. An impression is counted when a video is watched for at least 5 seconds. According to IAB standards, a viewable impression occurs when 50% of the ad’s pixels are visible for at least 2 seconds.

Marketplaces can also control how to report impressions and clicks.

Screenshots

Other questions

What are the recommended upload settings for video uploads?

MP4 containers, AAC audio codec, H264 video codec, 30 or below frames per second
moov atom should be at the front of the file (Fast Start)
H264 progressive scan (no interlacing)
H264 high profile
Closed GOP
Content should be encoded and uploaded in the same frame rate it was recorded
Mono or Stereo audio (Stream will mix audio tracks with more than 2 channels down to stereo)

What browsers does Stream work on?

You can embed the Stream player on the following platforms:

Browser	Version
Chrome	Supported since Chrome version 88+
Firefox	Supported since Firefox version 87+
Edge	Supported since Edge 89+
Safari	Supported since Safari version 14+
Opera	Supported since Opera version 75+

Mobile Platform	Version
Chrome on Android	Supported on Chrome 90
UC Browser on Android	Supported on version 12.12+
Samsung Internet	Supported on 13+
Safari on iOS	Supported on iOS 13.4+. Speed selector supported when not in fullscreen.