Overview

Topsort enables retailers and their advertisers to run Offsite ads effortlessly, driving traffic and increasing gross merchandise value (GMV). This integration provides a one-stop shop for Offsite marketing, offering solutions such as sponsored listings, display ads, and automatic optimization. Topsort currently offers native integrations with Google’s Performance Max for Marketplaces (PMax) and Meta’s Managed Partner Ads (MPA).

Retailers benefit by enabling advertiser-funded growth, allowing vendors to promote their products without requiring the retailer to invest their own marketing budget. This model also provides a competitive advantage, helping retailers differentiate themselves in the market. Additionally, it opens up new revenue streams through advertising fees, further enhancing profitability. Ultimately, retailers gain influence over advertisers’ Offsite advertising strategies, ensuring alignment with broader business objectives.

For advertisers, this integration means increased product visibility and higher sales. The setup is simple, allowing them to manage everything within a single platform. Additionally, they can effectively control their ad budgets, ensuring that marketing spend is utilized within expected timeframes.