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CDP Integration

A Customer Data Platform (CDP) is essential for eCommerce businesses that want to unify customer data from various sources and use it to create targeted, personalized ads campaigns. When integrated with Topsort’s advertising platform, CDP data allows businesses to reach their audiences more effectively by segmenting users and leveraging this data in real-time ad campaigns.

Key Benefits of CDP Integration:

  1. Precision Targeting and Audience Segmentation: CDP integration allows you to create detailed audience segments based on customer behavior, preferences, and other data points. These segments will be available in the campaign creation flow, enabling you to precisely target users for your ad campaigns.

Example Segments You Could Use:

  • First-time buyers
  • Lapsed users (e.g., those who haven’t visited in 30 days)
  • Buyers from specific product categories (e.g., healthcare, electronics)
  • Users who visited the site but did not purchase

This targeted approach helps ensure your campaigns reach the right users, improving engagement and conversion rates.

  1. Automatic Synchronization: Once integrated, your CDP segments will automatically sync with Topsort daily. This means if new users are added to a segment, they will automatically be included in any ongoing or future campaigns, without requiring manual updates. This automation keeps your campaigns relevant and up-to-date with the latest user data.

  2. Real-Time Data Activation: Your user segments will be activated in real-time, meaning they are directly pushed to the Topsort platform for use in campaigns. This ensures that your marketing is always utilizing the latest audience insights, allowing for more dynamic and responsive advertising strategies.

What You Need to Do to Support CDP Integration:

To enable this integration, there are a few steps you need to take:

  1. Ensure API Access and Setup: Work with your CDP provider to enable API access. This is required for Topsort to synchronize user segments with your CDP. You’ll need to provide the API keys and necessary access credentials to Topsort to enable the integration.

  2. Export Segments: By default, all segments will be exported. These segments will be available in the campaign creation flow. You can also specify if you only want to specific segments to be exported.

  3. Set Up Automatic Synchronization: Ensure that your CDP is configured to allow automatic daily synchronization of user segments. This step is crucial for keeping your audience data up-to-date and ensuring that new users added to a segment will be automatically included in campaigns.

  4. Using Segments in Campaign Creation: During campaign creation on the Topsort platform, you’ll be able to select one or more segments per campaign to define your target audience. Topsort will then use this segment to filter the users who are eligible to see the ad. This makes the process simple and ensures that only relevant users are targeted.

Conclusion:

CDP integration with Topsort significantly enhances your ability to deliver personalized, targeted ads campaigns. By leveraging your audience segments, you can ensure that your campaigns reach the right users at the right time, improving engagement and driving conversions. With automatic synchronization and real-time activation, the integration simplifies campaign management and boosts the effectiveness of your advertising efforts.