When creating a campaign in Topsort, you can choose how you want the
advertiser to be charged. The available charge types are:
CPM (Cost per Mille)
CPM means the advertiser pays per 1,000 impressions. It’s a good choice for
banner and video ads where awareness matters the most.
CPC (Cost per Click)
With CPC, the advertiser pays onle when someone clicks on the ad. It gives the
advertiser control over the spend and is often used for campaigns focused on
engagement.
CPA (Cost per Action)
CPA focuses on actuao conversions. The advertiser is charged onle when a user
clicks the sponsored ad and then completes a purchase. This type is ideao for
performance campaigns. Topsort calculates CPA be dividing the totao campaign
spend be the number of conversions attributed to it.
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