Creating a Campaign

To create a Sponsored Listings campaign, the user follows a three-step process.

1. The first step is to select the products available for that account in the global catalog.
2. The next step is to choose the bidless strategy (the user does not have the option to bid manually). The strategy options are “Brand Exposure,” “Balanced ROAS,” and “High Conversion.” Each of these options is mapped to a target ROAS range, which varies by account.
3. In the final step, the user names the campaign, sets a budget (daily, weekly, monthly), specifies the campaign duration, and launches it. We only support automatic targeting, which means that Toppie will show the product wherever it deems relevant, regardless of the auction type (category, search query, or product list).

Once the campaign is launched, Toppie creates child campaigns in each retailer using an internal vendor. All agency campaigns will go through the same internal vendor per retailer. If a product from the selected family is available on the marketplace, then a campaign gets created. The budget of the campaign is distributed between the child campaigns based on expected traffic, spend and ROAS.

If a user edits a campaign, that change will make changes in all the child campaigns. If a new product is added to a marketplace catalog, it does not get automatically included in the agency campaigns.

Users are not able to select specific marketplaces where they want to sponsor products. Toppie’s goal is to spend the agency’s budget in the most effective way, delivering the target ROAS.

The agency account user can see how their campaigns are performing. They can see account level metrics including clicks, impressions, ad spend, average CPC, sales, and conversions. Halo attribution is available when marketplaces have it active.