Reserve Prices Per Geolocation

Ad Server New

Why It's Important

Different geographic markets have varying levels of competition, purchasing power, and advertiser demand. Setting uniform reserve prices across all locations can result in missed revenue opportunities in high-value markets or reduced fill rates in lower-demand areas. Geographic-based reserve pricing allows retailers to optimize their inventory pricing strategy based on regional market dynamics.

What’s New

Introducing Reserve Prices Per Geolocation—an advanced pricing control feature that enables you to set minimum CPM and CPC rates for your ad inventory based on specific geographic locations. This builds upon our existing category-based reserve pricing system to provide even more granular control over your ad revenue optimization.

Key Benefits

Regional Revenue Optimization

Maximize revenue by setting higher reserve prices in premium markets while maintaining competitive rates in emerging regions.

Market-Specific Strategy

Tailor your pricing approach to match local advertiser demand, competition levels, and market maturity across different geographic areas.

Fill Rate Balance

Optimize the balance between revenue protection and inventory fill rates by adjusting pricing to regional market conditions.

How It Works

Configure reserve prices for sponsored listings by geographic location using the same collaborative approach as category-based pricing. Your Topsort data science team will help establish location-specific minimum CPM and CPC rates based on regional market analysis and historical performance data.

Similar to category-based reserve pricing, you can provide location-based pricing data in CSV format with location IDs, names, and corresponding reserve price values. The system integrates seamlessly with existing geotargeting capabilities to apply appropriate pricing during auctions.

For complete implementation details, see our updated Reserve Prices documentation.

Getting Started

Geographic reserve pricing is available now as an extension to our existing reserve pricing system. Contact your Topsort account manager to discuss location-based pricing strategies that align with your marketplace’s regional performance goals and market dynamics.