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Sponsored Listings Forecasting

September 11, 2025
Ad Platform New

We’ve introduced Sponsored Listings Forecasting to help advertisers make informed campaign decisions by showing expected performance metrics before launch. This feature integrates directly into the campaign creation flow, providing data-driven insights on impressions, clicks, and sales projections based on your campaign configuration.

Start of the sponsored brands template creation

Key Benefits

Data-Driven Planning

See projected impressions, clicks, and sales before launching campaigns

Budget Optimization

Test different budget amounts and ROAS targets to maximize campaign performance

Configuration Testing

Compare different campaign setups to find the most effective approach

Timeline Insights

View daily and total projections, with monthly aggregation for longer campaigns

Informed Decision Making

Launch campaigns with confidence based on performance forecasts

How Forecasting Works

The forecasting engine analyzes your campaign parameters to provide realistic performance projections:

Required Campaign Parameters

  • Selected Products - Which products you’re promoting
  • Target ROAS - Your desired return on ad spend (BIDLESS™ strategy)
  • Budget Configuration - Amount and budget type (daily/total)
  • Campaign Duration - Start and end dates
  • Targeting Parameters - Selected triggers including target ID and type

Forecasted Metrics

  • Daily Impressions - Expected ad views per day
  • Daily Clicks - Projected click-through performance
  • Daily Sales - Anticipated conversion volume

Using Campaign Forecasting

  1. Configure Campaign Parameters - Set up your campaign with products, budget, ROAS target, and targeting options

  2. Generate Forecast - The system automatically calculates expected performance based on your configuration

  3. Review Projections - Analyze daily and total metrics including impressions, clicks, and sales

  4. Test Configurations - Adjust parameters to see how changes impact projected performance

  5. Optimize Setup - Fine-tune your campaign based on forecasting insights before launch

Campaign Duration Considerations

  • Campaigns up to 1 month - Daily metrics shown for the entire duration
  • Campaigns over 1 month - Monthly aggregated metrics for easier analysis
  • Flexible Testing - Modify dates, budgets, and targeting to compare different scenarios

Sponsored Listings Forecasting is now available in the sponsored listings campaign creation flow. Use these insights to optimize your campaign strategy and launch with confidence in your expected performance outcomes.