Campaign Analysis
Performance diagnostics, KPI tracking, bid analysis, and competitor benchmarking
changelog
Data Genie
September 18, 2025
Ad Platform New
Data Genie brings AI-powered conversational analytics to marketplace admins, providing instant insights about campaign performance, marketplace intelligence, and business operations through natural language queries. Ask questions and get answers.
Key Capabilities
Marketplace Intelligence
Daily behavior summaries, auction metrics, attribution diagnostics, and configuration insights
Smart Visualizations
Auto-generated charts from data queries including line, bar, and pie charts
Natural Language Interaction
Simply ask Data Genie questions in plain language:
- Campaign Diagnostics - “Why isn’t campaign ABC-123 spending?”
- Performance Trends - “Show me [Marketplace] CTR trends this week”
- Optimization - “How do I optimize for better ROAS?”
Query Examples
Q: What was the CTR of the marketplace over the past week? 
Access & Availability
- Location - Available in the Analytics tab of the admin interface
- Permissions - Restricted to admin users only
- Response Types - HTML-formatted answers with embedded visualizations
- Knowledge Base - Includes general Topsort questions, campaign setup guides, and sales support
Use Cases
- Performance Troubleshooting - Quickly identify why campaigns aren’t spending or performing
- Strategic Planning - Get forecasts and insights for new brand opportunities
- Operational Efficiency - Monitor budget utilization and campaign health across portfolios
- Competitive Analysis - Benchmark performance against marketplace trends
Data Genie is now available for admin users. Experience the power of conversational analytics to unlock deeper insights into your marketplace performance and make data-driven decisions with unprecedented speed and clarity.