Geolocation Targeting for Sponsored Brands Campaigns

Ad Platform New

Why It's Important

Geolocation Targeting enables Sponsored Brands campaigns to reach customers based on their physical location, creating more relevant advertising experiences and improving campaign performance through location-based targeting.

Geolocation targeting adds precise, location-based capabilities that layer a powerful geographic dimension onto your existing audience targeting. This upgrade enables advertisers to deliver hyper-relevant Sponsored Brands campaigns based on real user location, ensuring your message reaches the right audience at the right moment. Campaigns can be configured for local events, regional launches, or area-specific offers, reducing wasted ad spend while boosting relevance and conversion potential.

What’s New

During campaign creation, advertisers can configure geographic targeting for specific locations at the marketplace level. The auction system uses this configuration to filter campaigns based on user geolocation data, ensuring campaigns only serve to audiences in targeted regions. The API includes a new geolocation field that follows the same structure as Auctions v2, making integration consistent with existing tools. Advertisers can select one or more locations during campaign setup, and campaigns without geolocation restrictions will continue to participate in all auctions as before, maintaining backward compatibility.

Key Benefits

Location-Based Precision

Deliver campaigns to specific geographic areas where your customers are located, ensuring ad spend focuses on relevant regions and reducing waste from untargeted impressions.

Regional Campaign Flexibility

Create campaigns tailored to local events, regional product launches, or area-specific offers that resonate with audiences in particular locations.

Marketplace-Level Control

Admin users configure available locations at the marketplace level, providing advertisers with location options that align with business operations and available inventory.

Seamless API Integration

The geolocation field follows the same structure as Auctions v2, ensuring consistency with existing integrations and familiar workflows in the Admin Dashboard.

How It Works

Campaign Creation

During the Ad Behavior step of campaign creation, advertisers can select from pre-configured geolocations. Location options appear only if an admin has configured locations for the marketplace. This ensures campaigns target areas where the business operates or where specific products are available.

API Support

The API includes a geoTargeting.location field that matches the structure used in Auctions v2. This field supports location targeting alongside existing triggers like search queries and categories. The API maintains backward compatibility, so campaigns created without geolocation settings continue to function as they did before, participating in all auctions regardless of user location.

Auction Filtering

When a user triggers an auction, the system checks their location data. Campaigns configured with specific geolocation settings participate only when the user’s location matches one of the targeted regions. Campaigns without location restrictions remain available to all users, ensuring flexibility for different advertising strategies.

Getting Started

1. Configure Locations - Admin users set up available geolocations at the marketplace level

2. Create Campaign - Navigate to Sponsored Brands campaign creation in the Admin Dashboard

3. Select Targeting - Choose geographic locations during the Ad Behavior step (Step 2) of campaign setup

4. Launch Campaign - Your campaign will automatically target users in selected locations

5. Monitor Performance - Track location-specific performance through existing analytics tools

Available Now

Geolocation targeting is available in the Admin Dashboard for Sponsored Brands campaign creation. Admins can configure available locations in marketplace settings, and advertisers can select target regions during the Ad Behavior step of campaign setup. The feature is also available through the API using the geoTargeting.location field, which follows the same structure as Auctions v2 for consistency across the platform.

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Sponsored Brands geolocation targeting is available now for all marketplaces. Contact your admin to configure available locations for your marketplace.