Topsort offers multiple budget options to give advertisers more control over
how they manage spend.
Daily Budget
This is the default option. The campaign will aim to spend the defined amount
each day.
Weekly Budget
You set a total amount to be spent over a 7-day period. Internally, Topsort
converts this into an equivalent daily budget amount.
Monthly Budget
Similar to weekly, but spread over a 30-day period. Internally, Topsort
converts this into an equivalent daily budget amount.
Total Budget
The campaign spends the total amount without daily limits or pacing. There’s
no time-based restriction, the system spends based on performance and
availability.
Check the Budget
Carryover
documentation for details on how and when the remainder budget for a given day
is carried over to the next day.
Last updated: