Before You Start
- Conversational Prompts is enabled in
Ad Formats > Prompts - Your chatbot agent is connected to Topsort sponsored prompt MCP
- Catalog products are available and campaign-eligible
Campaign Creation Flow
1. Open Sponsored Prompts
Go to Ad Platform > Sponsored Prompts, then select Create campaign.2. Set Campaign Basics
- Campaign name
- Start and end dates
3. Define Prompt Targeting
Add the prompts or intents you want to sponsor. Focus on shopper-language prompts that represent clear buying intent. Examples:- “sports watch”
- “running watch under 60”
- “gift ideas for coffee lovers”
- Use variations (e.g., “running shoes”, “jogging sneakers”, “athletic footwear”)
- Be specific to reduce false matches
- Include brand terms if targeting brand searches
4. Select Products
Choose the products to return when a prompt match occurs. Confirm products are included in active sponsored listings campaigns (currently a requirement).5. Review and Launch
Confirm settings and launch. Once active, chatbot prompts are checked against campaign intent in real time.What Happens at Runtime
When a marketplace connects its chatbot to Topsort’s Sponsored Prompt server and a shopper submits a prompt:- Topsort evaluates semantic prompt intent against active campaigns
- If the user query matches a sponsored prompt, sponsored tiles are returned first and then organic tiles
- If there is no sponsored match, Topsort returns organic product recommendations