Tomi is Topsort’s AI agent for retail media ad operations. It lets retail admins
analyze and manage ad campaigns using natural language.
Tomi is available in the sidebar of the Marketplace Admin view and
supports any language.
The Problem Tomi Solves
As retail media programs grow, ad ops teams are expected to support more
advertisers, more campaigns, and more reporting requests without proportional
headcount growth.
Teams often spend hours pulling reports, comparing performance across time
periods, checking pacing, diagnosing ROAS changes, identifying underperforming
products or keywords, and preparing vendor-facing explanations. Tomi helps turn
that manual investigation work into a conversational workflow.
Tomi can also reduce campaign management overhead by helping users create,
update, pause, and resume campaigns through natural language.
What Tomi Does
Tomi turns retail media operations into a conversational workflow. Ask questions
in plain language to investigate performance changes, flag anomalies, and surface
optimization opportunities across your marketplace data. When write actions are
enabled, Tomi can also draft campaign changes.
Analytics
Identify best-performing products, understand category trends, and analyze
purchase behavior.
Campaign Management
Create, view, update, pause, and resume Sponsored Listings campaigns through
natural language.
Insights
View AI-generated insights that highlight anomalous trends in key marketplace
metrics and debug with Tomi. Learn more
Audience Targeting
Target loyal or high-value customer segments, exclude recent purchasers, or
boost specific audiences.
Key Benefits
Find issues faster
Tomi helps identify which vendors, campaigns, SKUs, keywords, categories, or
placements are driving performance changes, so teams can focus on the areas
that need attention first.
Reduce manual reporting work
Teams can investigate performance, summarize trends, and prepare vendor
updates without repeatedly pulling, joining, and reformatting reports.
Turn analysis into action
Tomi can suggest next steps such as reviewing pacing, reallocating budget,
pausing inefficient spend, checking tracking issues, or preparing a
seller-facing explanation.
Manage more campaigns with less overhead
Teams can create, update, and optimize campaigns across more vendors through
a single conversational interface, without rebuilding from scratch each time.
Getting Started
Prerequisites
- Marketplace Admin access
- At least one active vendor with products in the catalog
- Tomi enabled for your marketplace (contact your Topsort account team if you don’t see it in your sidebar)
Accessing Tomi
Tomi is available directly within the Marketplace Admin view. Look for
the Tomi entry in the sidebar to open the chat interface. No separate login or
configuration is required.
Use Cases
Analytics
Diagnose underperforming campaigns
Find campaigns with poor performance
Prompt: “Find the campaigns where performance looks bad at the campaign level for vendor X, then drill down into SKU and keyword to identify the likely cause.”Tomi surfaces results across campaigns, SKUs, and keywords.
Investigate what changed for a seller
Identify the change
Prompt: “What materially changed for seller X over the last 7 days that explains the change in sales or ROAS?”Tomi compares recent performance against prior periods and highlights the most important changes across many metrics.
Drill into the likely drivers
Prompt: “Which campaigns, SKUs, categories, or keywords contributed most to the change?”Tomi breaks down the results to show where the change is concentrated.
Summarize the recommended action
Prompt: “Summarize the likely cause and what the ad ops team should do next.”Tomi turns the analysis into a clear root cause hypothesis and a list of recommended actions, such as reviewing pacing, reallocating budget, pausing inefficient spend, checking tracking issues, or preparing a seller-facing explanation.
Creating Campaigns
Create a campaign from top-performing SKUs in a category
Ask Tomi for top SKUs
Prompt: “What are the top 10 performing SKUs in the gear category?”Tomi will return a list of products ranked by performance.
Request campaign creation
Prompt: “Create a campaign for these products with a $10k budget running
for the next two weeks.”
Select ad placement
Tomi will ask where the ads should appear: specific keywords, product
categories, competitor product pages, or everywhere (always-on).
If the selected SKUs span multiple vendors, Tomi will suggest creating a
separate campaign per vendor and confirm before proceeding.
Create a campaign with forecast validation
Request a forecast
Prompt: “Forecast performance for a campaign promoting our top home
appliance SKUs for [vendor name] with a $10k budget over the next 30
days.”Tomi will return projected metrics including estimated ROAS, impressions,
and spend.
Managing Existing Campaigns
Pause underperforming campaigns
Identify underperformers
Prompt: “What are my four most underperforming campaigns?”Tomi will rank campaigns by performance and return the weakest ones.