Tomi is Topsort’s AI agent for retail media ad operations, and the first
release in Topsort’s broader suite of AI features. It lets retail admins
create and manage ad campaigns using natural language instead of
configuring campaigns manually.
Tomi is available in the sidebar of the Marketplace Admin view and
supports any language.
The Problem Tomi Solves
As retail media programs grow, teams are expected to support more advertisers,
more campaigns, and more complexity without proportional headcount growth.
Manual campaign setup requires configuring products, budgets, dates, targeting
rules, and placements for every campaign, which creates bottlenecks and limits
how fast teams can operate.
What Tomi Does
Tomi turns campaign setup and management into a conversational workflow. Users
describe what they want in plain language, Tomi generates a campaign
configuration using marketplace data, and the user reviews and approves it
before anything goes live.
The first capability Tomi supports is creating and managing onsite Sponsored
Listings campaigns. Support for additional ad formats and workflows will
follow.
Campaign Management
Create, view, update, pause, and resume Sponsored Listings campaigns through
natural language.
Product Promotion
Identify top-performing products, promote by keyword or category, target
competitor pages, and run always-on promotions.
Audience Targeting
Target loyal or high-value customer segments, exclude recent purchasers, or
boost specific audiences.
Analytics & Insights
Identify best-performing products, understand category trends, and analyze
purchase behavior.
Forecasting (Coming Soon): Tomi will support predicting campaign
performance before launch, so teams can create campaigns only when projected
ROAS meets a target threshold.
Key Benefits
Launch campaigns faster
Instead of manually filling out every field, users start with a simple
prompt and Tomi handles the setup.
Make better decisions with marketplace data
Tomi uses product performance, category trends, and marketplace signals to
help identify what to promote and when.
Manage more campaigns with less overhead
Teams can create, update, and optimize campaigns across more vendors through
a single conversational interface, without rebuilding from scratch each time.
Getting Started
Accessing Tomi
Tomi is available directly within the Marketplace Admin view. Look for
the Tomi entry in the sidebar to open the chat interface. No separate login or
configuration is required.
Prerequisites
- Marketplace Admin access
- At least one active vendor with products in the catalog
- Tomi enabled for your marketplace (contact your Topsort account team if you don’t see it in your sidebar)
How It Works
Describe your goal
Type what you want to accomplish in plain language. You can be as specific
or as general as you like. Tomi will ask clarifying questions if it needs
more information.
Review Tomi's proposal
Tomi generates a campaign configuration or action based on your request and
marketplace data. Review the proposed setup before committing.
Clarifying Questions
Depending on your request, Tomi may ask follow-up questions to fill in
missing details. Some examples:
- Where should ads appear? Specific keywords, product categories, competitor product pages, or everywhere (always-on).
- Vendor scope: If the selected products span multiple vendors, Tomi will confirm whether to create separate campaigns per vendor.
- Budget and duration: If not specified in your prompt, Tomi will ask for the campaign budget and run dates.
Use Cases
Creating Campaigns
Create a campaign from top-performing SKUs in a category
Ask Tomi for top SKUs
Prompt: “What are the top 10 performing SKUs in the gear category?”Tomi will return a list of products ranked by performance.
Request campaign creation
Prompt: “Create a campaign for these products with a $10k budget running
for the next two weeks.”
Select ad placement
Tomi will ask where the ads should appear: specific keywords, product
categories, competitor product pages, or everywhere (always-on).
If the selected SKUs span multiple vendors, Tomi will suggest creating a
separate campaign per vendor and confirm before proceeding.
Boost underpromoted products
Find underpromoted SKUs
Prompt: “Find products with high conversion rates but low impression
counts.”Tomi will surface products with strong purchase intent signals but limited
ad visibility.
Create a visibility campaign
Prompt: “Create a campaign for these products with a $5k budget for the
next 30 days.”
Create a campaign with forecast validation
Request a forecast
Prompt: “Forecast performance for a campaign promoting our top home
appliance SKUs for [vendor name] with a $10k budget over the next 30
days.”Tomi will return projected metrics including estimated ROAS, impressions,
and spend.
Managing Existing Campaigns
Pause underperforming campaigns
Identify underperformers
Prompt: “What are my four most underperforming campaigns?”Tomi will rank campaigns by performance and return the weakest ones.
Extend a campaign
Analytics and Insights
Tomi can surface insights from your marketplace data:
- “Which products perform best in ads across all vendors?”
- “What are the top categories by ad revenue this month?”
- “Analyze purchase behavior for the sports category.”