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Vendors are the entities that promote the catalog items, serving as advertisers for your ad setup. Typically, they sell products or services within the marketplace, and with Topsort, they can effectively promote their products and brand to increase sales.
If the self-service is not enabled, you (as a marketplace admin) can create and manage ads for your vendors. This guide provides an overview of the basics of this process.

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Vendor View

You can access a vendor’s detailed view by clicking on their name or logo in the main dashboard.
Vendor view
In the vendor view, you have access to all metrics, campaigns, financials and activity logs of the vendor. The Balance breakdown tile provides an overview of the vendor’s account balance. It includes:
  • Account balance, being the sum of the balance of all wallets.
  • Target spend, being the estimated daily budget that will be spent.
  • The number of days remaining before a top-up is needed.
Vendor balance breakdown
The top-ups can be done separately by wallet, in the wallets dialogue. Please visit the Vendor Wallets documentation for more details.
Vendor wallet top up
The Recent activity log serves as a historical record of the vendor’s activities. It includes different events, such as:
  • Credit issued or burned
  • Campaign created or deactivated
  • Campaign changed
Vendor recent activity
The Trends section shows real-time insights into the vendor’s performance. Key metrics displayed include:
  • Total Ad Spend
  • Impressions
  • Auctions Won
  • CTR (Click-through Rate)
  • ROAS (Return on Ad Spend)
  • Clicks
  • Promoted Sales
  • CPC (Cost per Click)

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Campaign Management

From the vendor’s specific page (Vendor View), you can create new campaigns on their behalf. At the bottom of the vendor’s view, you have a list of all campaigns related to that vendor. This list includes campaign information, such as:
Click on any of these campaigns to get more detailed insights on that campaign’s performance.