Native Ads - Banner Templating

Marketplaces use native ads that consist not just of images, but also multiple text fields, background images, foreground images, and other customizable elements. These elements can vary across different placements, making it challenging to maintain consistency and streamline ad creation across campaigns.

Creative templates provide a solution by offering pre-designed banners that enable teams to quickly build ads following a structured, repeatable framework. These templates are highly customizable and can include specific fields. Whether you need fields for a button, images, headlines, custom parameters, or other design elements, templates allow you to standardize and simplify the process.

How It Works

Creating a New Template

Retailers can create custom templates tailored to their needs. These templates can be configured with various fields, such as text, images, external links, and other elements, to meet the specific requirements of the placement. Here’s how you can create and configure a new template:

1. When creating a template, first give it a unique name and add a brief description to help advertisers understand its intended purpose.

   

2. Define the fields that will make up the template. For each field, you’ll need to specify:

   • Field Type: Choose from text, image, select, button, link, etc.
   • Variable: The variable name that the field is going to use.
   • Field Name: Define a clear label for the field to identify it in the campaign creation process.
   • Description: Provide an explanation or instructions about what should be entered into the field.
   • Required or Optional: Decide if the field is mandatory for advertisers to complete, or if it can be left blank.
   • Visibility: Determine if the field should be visible to the used or hidden. If the field is hidden, it will automatically populate with the pre-set default value.
   • MinLength: min number of chars for text fields
   • MaxLength: max number of chars for text fields
   • Default: default value for the field
   • Prefix: for fields of type link, they will start with the prefix
   • MultiSelect: for fields of type select if the user should select one or multiple
   • Options (querystring): keys and values for fields of type select

   This can be done using a CSV or the UI

   
   

3. Define a static preview image and optionally a dynamic preview URL.

Using Templates

1. On the Banner Ads campaign creation page choose to start from template

   

2. Select a template from the list

   

3. Fill the template fields

   

4. Continue with the banner campaign creation flow