Additional Attribution

The additional attribution feature is useful when an attributing event, such as an impression or click, boosts the conversion of multiple products. This feature is particularly relevant for banner ads, where a click might lead to a page displaying various products. With additional attribution, you can report interactions with these products and ensure the ad campaign is correctly attributed. This feature is available under any attribution model and allows a marketplace to associate an attributing event to an additional entity. That is an additional product, like in the previous example, or a vendor. The former is known as product additional attribution and works in the same way as click or impression attribution. When the additional attribution is associated with a vendor, the attribution works in the same way as halo attribution. As mentioned before, the additional attribution method is a suitable alternative for banner attribution.

As mentioned before, additional attribution is available under any attribution model, and therefore does not need any special configuration. To use this feature a marketplace just needs to fill an additional object when reporting an event.