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Knowledge Base

Knowledge Base Overview

This is your central hub for learning how to use and make the most of Topsort’s Retail Media Infrastructure. The documentation is structured to give a clear understanding of every aspect of our Ad Platform and Ad Server products, including:

  1. Get started with our solutions, understanding our basic concepts, including catalog synchronization, vendor management, user permissions, payment and billing options.
  2. Learn how to create, manage, and optimize campaigns, including all ad formats (sponsored listings, banners, video, and sponsored brands) and all campaign configuration options (e.g., targeting, segmentation).
  3. Understand performance metrics, reports, and dive deep into our attribution models and processes.
  4. Explore advanced features, such as our proprietary autobidding logic, our pacing algorithms, and how they all improve your results.
  5. Explore self-service and white label options.

Also, you’ll be able to explore all the functionalities of our Ad Intelligence Platform (Toptimize) and our DSP for brands and agencies (Toppie).

  1. Ad Intelligence: Provides smart tools and individual components to enhance your ad system, including solutions for forecasting, retrieval, and attribution to address challenges common to large online platforms.
  2. Toppie: Topsort’s DSP for advertising agencies and brands, enabling campaign management across multiple online retailers from a centralized platform with real-time data and AI-powered optimization.