Vendors

Vendors are brands or other entities that can promote products in campaigns. The term “vendor” can represent multiple actors - be it an agency, a brand, a seller or anyone willing to spend money on promotions.

These campaigns are either managed by the vendor directly or by the marketplace for them.

Vendors and products

Products in a catalog always belong to one or more vendors. A vendor can only promote products that belong to it.

Consider the example below.

Here both vendors can promote SKU-790 in their campaigns. Whereas SKU-789 can only be promoted by VENDOR-1 and SKU-791 can only be promoted by VENDOR-2.