1
Sandbox Access
Obtain API keys (Marketplace for low-code, Advanced for catalog/CRM) from
your Topsort dashboard.
2
Choose your path
Topsort offers two integration approaches to fit your technical requirements and timeline:
- Low-code integration (Ad Platform): Use our pre-built SDKs, libraries, and plugins for fast implementation and minimal development effort. Perfect for marketplaces that want to launch quickly.
- API-first integration (Ad Server): Leverage our powerful set of public APIs to gain full control of your ad setup. Ideal for enterprises with in-house teams and custom requirements.
| Feature | Ad Platform (Low-Code) | Ad Server (API-First) |
|---|---|---|
| Setup Time | Days to weeks | Weeks to months |
| Development Effort | Minimal | Significant |
| Customization | Standard features only | Full control over all aspects |
| Target Audience | Marketplaces, product teams | Enterprises, technical teams |
| Campaign Management | Pre-built UI and tools | Build your own interface |
| Ad Formats | Banners, sponsored listings | Any format you design |
| Best For | Quick launch, standard features | Custom logic, deep integration |
Choose Ad Platform if you:
- Want to launch retail media quickly with minimal development
- Prefer pre-built campaign management tools and reporting dashboards
- Need standard banner ads and sponsored product listings
- Have limited in-house development resources
- Want to use platform plugins (VTEX, Salesforce) for easy integration
Choose Ad Server if you:
- Need complete control over auction logic and ranking algorithms
- Have in-house engineering teams to build custom solutions
- Require deep integration with proprietary systems
- Want to implement custom ad formats or unique workflows
- Need advanced features like custom attribution models or A/B testing frameworks
3
Test & Validate
Use built-in logging and staging environments to monitor requests.
4
Go Live
Deploy to production and leverage Topsort’s analytics for optimization.
