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There are core elements of a successful Topsort integration. First, gain access to your Topsort sandbox from your Topsort representative. Based on your product access, you will be able to have API keys that will unlock the following key components of a product integration:
1

Sandbox Access

Obtain API keys (Marketplace for low-code, Advanced for catalog/CRM) from your Topsort dashboard.
2

Choose your path

Topsort offers two integration approaches to fit your technical requirements and timeline:
  • Low-code integration (Ad Platform): Use our pre-built SDKs, libraries, and plugins for fast implementation and minimal development effort. Perfect for marketplaces that want to launch quickly.
  • API-first integration (Ad Server): Leverage our powerful set of public APIs to gain full control of your ad setup. Ideal for enterprises with in-house teams and custom requirements.
Choose Ad Platform if you:
  • Want to launch retail media quickly with minimal development
  • Prefer pre-built campaign management tools and reporting dashboards
  • Need standard banner ads and sponsored product listings
  • Have limited in-house development resources
  • Want to use platform plugins (VTEX, Salesforce) for easy integration
Choose Ad Server if you:
  • Need complete control over auction logic and ranking algorithms
  • Have in-house engineering teams to build custom solutions
  • Require deep integration with proprietary systems
  • Want to implement custom ad formats or unique workflows
  • Need advanced features like custom attribution models or A/B testing frameworks
3

Test & Validate

Use built-in logging and staging environments to monitor requests.
4

Go Live

Deploy to production and leverage Topsort’s analytics for optimization.