1
Select Products
Select the products available for your account from the global catalog.
Products are filtered based on your account’s defined brands and categories.
2
Choose BIDLESS™ Strategy
Select your bidding strategy (manual bidding is not available). The strategy
options are: - Brand Exposure - Maximize visibility and impressions -
Balanced ROAS - Balance between exposure and return on ad spend - High
Conversion - Optimize for conversions and sales Each option is mapped to a
target ROAS range, which varies by account.
3
Configure & Launch
Complete your campaign setup: - Name your campaign - Set a budget (daily,
weekly, or monthly) - Specify the campaign duration - Launch!
We only support automatic targeting, which means Toppie will show the
product wherever it deems relevant, regardless of the auction type
(category, search query, or product list).
How Campaign Distribution Works
Once the campaign is launched, Toppie creates child campaigns in each retailer using an internal vendor. All agency campaigns will go through the same internal vendor per retailer.- If a product from the selected family is available on the marketplace, a campaign gets created
- The budget is distributed between child campaigns based on expected traffic, spend, and ROAS
- If you edit a campaign, changes apply to all child campaigns
- New products added to a marketplace catalog are not automatically included in existing campaigns
Campaign Analytics
The agency account user can see how their campaigns are performing with these metrics:| Metric | Description |
|---|---|
| Clicks | Total ad clicks across all marketplaces |
| Impressions | Total ad impressions |
| Ad Spend | Total amount spent on the campaign |
| Average CPC | Average cost per click |
| Sales | Total attributed sales |
| Conversions | Number of conversion events |
Halo attribution is available when marketplaces have it active.