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1

Agencies - Demand Side

Agencies and brands gain access to a platform where they can create campaigns across multiple retailers.Account Organization:
  • Agencies are organized into brand-category accounts
  • Example: “Unilever - Colombia - Home Care”, “Unilever - Colombia - Nutrition”
  • Each account has its own balance and metrics
  • Agencies can invite users at the agency level
Account Configuration:For each account, agencies must define:
  • Currency for billing and reporting
  • Country/geographic market
  • Brands they can promote
  • Product categories for campaigns
Topsort maps marketplace products that match these filters and makes them available through the Global Catalog.
2

Retailers - Supply Side

Marketplaces need to integrate with Topsort to participate in Toppie.Integration Requirements:
  • Catalog, auctions, and events integration (see Ad Server documentation)
  • Ideally, send all events (both sponsored and organic)
Retailer Dashboard:
  • View demand from Toppie campaigns
  • Manage vendors and advertisers
  • Access aggregated metrics from Toppie
Note: Toppie campaigns compete alongside your own advertisers’ campaigns in the auction.

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Agency Account Structure

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Retailer Integration

Retailers need to complete the standard Topsort integration:
  1. Catalog Integration - Sync your product catalog with Topsort
  2. Auction Integration - Connect your ad placements to the auction system
  3. Events Integration - Send impression, click, and conversion events
For detailed integration instructions, see the Ad Server documentation.