1
Agencies - Demand Side
Agencies and brands gain access to a platform where they can create
campaigns across multiple retailers. Agencies are organized into
brand-category accounts. For example, Unilever has one account for “Unilever
- Colombia - Home Care,” another for “Unilever - Colombia - Nutrition,” and another for “Unilever - Chile - Personal Care.” Each account has its own balance and metrics, and agencies can invite users at the agency level. For each account, the agency must define the currency, country, brands, and categories they can promote. With this information, Topsort maps marketplace products that match these filters and makes them available to the agency. The mapping happens in the Global Catalog.
2
Retailers - Supply Side
Marketplaces need to integrate the catalog, auctions, and events using one
of the methods covered in this documentation. Ideally, Topsort should
receive all events, both sponsored and organic. Retailers currently have
their dashboard where they can see if they are receiving demand from Toppie.
They go over the regular integration process and can manage their vendors
from there. Toppie campaigns compete with their own advertisers’ campaigns.
They get access to aggregated metrics from Toppie.
Agency Account Structure
| Component | Description |
|---|---|
| Currency | The currency used for billing and reporting |
| Country | Geographic market for the account |
| Brands | The brands the agency can promote |
| Categories | Product categories available for campaigns |
Retailer Integration
Retailers need to complete the standard Topsort integration:- Catalog Integration - Sync your product catalog with Topsort
- Auction Integration - Connect your ad placements to the auction system
- Events Integration - Send impression, click, and conversion events
For detailed integration instructions, see the Ad Server
documentation.