Simplicity meets customization—launch in seconds, fine-tune as needed
January 28, 2026Ad PlatformImprovement
Why We Built ThisCampaign creation shouldn’t force a choice between simple and powerful. We streamlined Sponsored Listings by abstracting the complexity—a clean flow upfront, with all the fine-tuning available when you need it.
As Topsort grew, so did the complexity. Different marketplaces, different flows, different learning curves. Power users wanted more control. New users wanted simplicity. We were stuck choosing one over the other.
We abstracted the complexity. The new Sponsored Listings flow surfaces what matters most upfront and tucks advanced options where they belong—accessible but not in the way.Get live in seconds. The default path is fast and frictionless. Pick your products, set your budget, launch.Go deep when you need to. Targeting, bidding strategies, scheduling—it’s all there. The power didn’t go anywhere, it just got organized.Same experience everywhere. Whether you’re on marketplace A or Z, the flow feels familiar. Less relearning, more doing.
It’s our most-used ad format. Getting this right here sets the pattern for everything else—Banners, Sponsored Brands, and beyond.Rolling out now across marketplaces. You’ll see it when it lands in your environment.
