Overview
- If in-store self-service is enabled for a marketplace, in-store campaigns can be created in the In-Store tab in the vendor dashboard
- The workflow is available in both the vendor and marketplace UI
- Advertisers upload video or image assets (rendered as 20-second silent video creatives)
- Each screen plays assigned creatives sequentially in a loop
How Access Works
- Vendor UI: Vendors create and submit in-store campaigns in the self-service environment they are familiar with
- Marketplace UI: Marketplace users can go to Ad Formats > In-Store, monitor configured slots, and review submitted campaigns
- Approvals: Vendor-submitted in-store campaigns follow an approval flow where marketplace users can approve or reject before launch
What This Enables
- Extend existing in-store integrations to self-service vendors and unlock incremental ad spend
- Keep campaign operations in one place by using the same UI already used for onsite
- Manage budgets with the same wallet system used for self-service onsite campaigns
Onboarding
- If the client already uses a supported in-store CMS provider (for example, Invian/ The LED), onboarding typically takes a few hours
- If the client uses a provider that is not yet supported, Topsort can likely integrate with it within a few weeks
- If the client has no provider, Topsort partnerships can recommend options