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Traditional retail media focuses on giants like Amazon, Walmart, and major marketplaces. Toppie unlocks access to mid-sized and long-tail retailers that collectively represent a massive untapped opportunity, but are individually too small or complex for agencies to manage effectively.

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Key Benefits

  • One Platform, Multiple Retailers: Manage campaigns across dozens of retailers from a single interface
  • Budget Optimization: AI-powered allocation ensures your budget flows to the highest-performing placements in real-time
  • Operational Efficiency: Eliminate the need to learn multiple retailer platforms, manage separate vendor relationships, or reconcile disparate reporting formats
  • Global Scale: Access to Topsort’s network spanning 40+ countries with $50B+ in cumulative GMV

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Global Catalog

The Global Catalog is Toppie’s foundational technology that enables cross-retailer campaign management. It works by:

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Product Mapping and Harmonization

  • Maps identical or equivalent products across different retailer catalogs
  • Normalizes product data (titles, categories, attributes) for consistent targeting
  • Enables “1-click promotion” where a single SKU can be advertised across all relevant retailers simultaneously

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Campaign Efficiency

  • Launch once, advertise everywhere: Set up campaigns for a specific product, and Toppie automatically identifies matching inventory across participating retailers.
  • Consistent targeting: Apply the same audience, keyword, and demographic filters across different retailer environments
  • Unified optimization: Budget flows to the best-performing product placements regardless of which retailer hosts them

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Technical Implementation

The catalog uses machine learning to match products across retailers based on:
  • Product identifiers (UPC, EAN, GTIN)
  • Product attributes (brand, model, specifications)
  • Image recognition and text analysis
  • Retailer-specific category mapping

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Campaign Creation and Management

Showcasing brand selection and campaign creation.

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Streamlined Workflow

1

Product Selection: Choose products from the Global Catalog or upload product lists

2

Retailer Targeting:

Select specific retailers or let Toppie optimize across the entire network
3

Budget and Bidding:

Set the overall budget and let BIDLESS™ technology handle bid optimization
4

Creative Assets:

Upload or auto-generate creative assets for different ad formats
5

Launch and Optimize:

Real-time performance monitoring with automatic budget reallocation

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Reporting and Attribution

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Unified Performance Dashboard

  • Standardized Metrics: Consistent definitions of ROAS, CTR, and conversion rates across all retailers
  • Cross-Retailer Attribution: Track customer journeys that span multiple retailers
  • Funnel Analysis: Complete visibility from impression to conversion across the entire network
  • Exportable Data: Download performance data in standard formats for further analysis

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Attribution Capabilities by Tier

  • Basic: Last-click attribution within each retailer
  • Advanced: Cross-retailer attribution with 7-day view/click windows
  • Enterprise: Multi-touch attribution modeling with custom attribution windows